Online shopping can never be the same as walking into a store and experiencing a product. You cannot try things on, smell the product, see how fabric will drape, or feel a product over the internet. At least not now… Perhaps someday we will be able to do all of this and more!
Until then, it is critical to show as many details as possible when selling product online. The difference is in the details!
In addition to simply showing front, side, and back views, it is important to consider what makes your product unique and find a way to show these features. Consumers want to see exactly what they are getting. The suit details shown in this image feature just a few of the details that set Astor & Black apart from their competition. If you have the time, take a look at the details that Astor & Black showcases on their website. They are without a doubt doing things right when it comes to showing product details through online imagery!
Why are details important? Showing alternate views will likely decrease your return rate as you’re showing customers exactly what they are getting. If you are selling expensive goods, providing views which show the product details are a must. Consumers are resistant to purchase online if the item is expensive and they cannot see the quality through the imagery.
Online shoppers not that different from in-store shoppers. Both are concerned about product authenticity — alternate views showing product details can help an online shopper make the decision to click the “buy now” button!