The average e-commerce website only converts 1-4% of their leads. According to the Wolfgang e-commerce KPI study 2014, the average conversion rate across all industries is 1.4%. The best e-commerce websites convert upward of 15% of their visitors. There are many factors that differentiate the best e-commerce websites from the average e-commerce websites, but persuasive imagery has proven to be a powerful tool in increasing online product sales.
People no longer want to browse a website – they want to experience it. An image is ALWAYS the first thing that a visitor will notice as soon as he lands on your store’s product page.
Good quality imagery is an investment worth making in an increasingly saturated and competitive online market. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 billion in annual sales. So…. knowing all of this, what can you do to improve your conversion rate and ultimately your sales?
Tips for E-Commerce Images to Improve Your Conversion Rate (and Ultimately Sales):
- Do not place a large image on your web page and simply shrink the dimensions via the source code. This will increase your page load time because of the larger file size.
- Do reduce your resolution and image size, while providing the option to view larger image in a pop-up or to be displayed on a separate web page.
- Avoid using generic stock photos. Try to use pictures of real people using your products. A real product picture will convert better than a stock picture.
- Don’t just show one image, show different angles or details.