Why is Apparel / Accessories is one of the fastest-growing segments in e-commerce?
One of the factors influencing this trend is the variety of ways to display clothing online. Improved methods for displaying products online make purchasing clothes less of a guessing game.
Traditional options for displaying clothing include mannequins, models, or flat displays. Showing clothing on a model or a mannequin allows the customer to see how the clothes fit the human body and possibly avoid future returns.
Non-traditional options use evolving technology to make the e-commerce shopping experience more personal. For instance, eBay has an app that allows users to “try on” a pair of sunglasses by layering them over a picture of their face.If you have apparel or accessories that you are selling online, the best advice is to research all options for displaying your product. Consider which option will show your product best, drive sales, and keep returns to a minimum. Then choose the option that is best for you today, knowing that evolving technology may offer something even better tomorrow!