We understand how important your images are to you. Image quality, image color, everything needs to be perfect.
That’s why it is important to control as many variables as possible between camera, screen, and print. Controlling variables is what color management is all about. There are several things that can (and should) be done during each step of the process to ensure proper color management.
Three tips for managing color during a photoshoot:
1) Consider the In-Camera Color Control Settings
Most digital cameras allow you to select several degrees of color saturation, ranging from muted to normal to vibrant. A less saturated setting is usually the best choice if your product is already colorful. This is especially true with red, which many digital cameras (even high-end ones) have difficulty processing.
2) White Balance
Most cameras have modes for incandescent, fluorescent, direct sunlight and cloudy environments, and you should adjust your camera’s white balance according to these different conditions. If the white balance controls are off, your images might either look too bright or have a sickly yellow cast, especially if your product is white.
3) Use a Gray Card
A gray card is a middle-gray reference that you can set your camera to for accurate and consistent color rendering, especially on older cameras that have limited controls for white balance and color. A gray card gives a more realistic depiction of your product’s color and reduces the amount of post-exposure color adjustment you have to make later. Make sure that you use a “neutral gray card” and not just an 18% gray card. The latter is not necessarily color neutral and shouldn’t be white balanced against.