When considering using 360 degree photography there are a few questions that you may ask:
- Could 360 degree photography increase your e-commerce sales?
- Could 360 degree photography help to differentiate your product from the competition?
- Could 360 degree photography empower your e-commerce brand?
The answer to those questions is a resounding yes!
The quality of your photos directly reflects the quality of your products and ultimately the perception of your brand. Additionally, customers today expect to see multiple images and angles of products before they commit to making purchases online. Ask anyone and they will tell you, given the option, they will always purchase from the site with the best images and interactive experience, as they can visually confirm what they are buying. By taking your efforts a step further and offering more functionality, such as video or 360-degree spin, the ability for shoppers to glean even more details and information on a product can make the difference between conversion and abandonment.
Any e-retailer knows a picture is worth a thousand words in an e-commerce environment. The quality of your photos directly reflects the quality of your products and ultimately the perception of your brand. Additionally, customers today expect to see multiple images and angles of products before they commit to making purchases online.
Great images are crucial for e-commerce sales. The more the customer can see of an item, the more likely the customer is to buy. Customers today expect to see multiple images from multiple angles. Static images showing product detail are one option, but many retailers are finding that 360 degree photography may be an even better option.
As noted on Internetretailer.com, DueMaternity reported a 27% increase in conversion rate from products that featured 360 degree views when compared to the original, two dimensional image. In another study, Internetretailer.com notes that Golfsmith.com reported conversion rates increased from 10 to 40% after adding 360-degree spin photography on its product pages.
Who knows what will be the next big thing for e-commerce images? One thing that we do know is that 360 degree photography is not going away in the near future.